Job in Advertising
Advertising jobs are the highest paying jobs in the new competitive business world. Advertisement adds value to the product and increases chances for success, deserves better payments. This career pays high salaries which is necessary to attract talents and retain them. Those who have a passion for advertising can choose this as a career.
There are different advertising job options to be chosen. The candidate gets the job as per the qualification and the skills. Advertising is a practice. It is a profession. The advertising industry consists of the advertising agencies, the advertisers, the media, the ancillary services and the free-lancers. Each of these sectors offers career options to the prospective candidate.
Personal Experience with a Job in Advertising
I have started my work journey by doing the job in advertising only. After finishing my MBA and MMM from Pune University I joined a Print media. I was working as an Executive for space selling (Advertisement) in the Hindi daily newspaper ‘Navabharat‘.My job was to get advertisements in the newspaper and generate revenue for the company.
After 2.5 years I got a very nice offer from Pune’s No.1 Daily Marathi Newspaper ‘SAKAL‘.I worked with Sakal as Senior Executive for a year. There was a huge scope to show your talent and creativity with advertisement ideas. I won Outstanding awards for many innovations with the Brand ‘Hero Motocorp’.
I used to work on getting advertisements in Sakal’s magazines like Sakal saptahik, Tanishka and Premier.
I loved doing my job in the advertising industry so much. As a media person, I used to meet all retail and corporate clients to get the advertisements. The clients do not directly deal with the media. The client releases their advertisements through the advertising agencies.
Advertising agencies play a major role in the process of advertising as the birth of advertisement is in their hands. My job is also to keep a good rapport with the advertising agencies as well.
I came across many jobs in advertising in my career. There is tremendous scope for a high paying job in advertising. Let’s have a close view of many job options in Advertising.
Different Options in Advertising Jobs
There are so many jobs you can perform in Advertising Industry. You can choose in which department you would like to work as per your interest. My choice was Media because 12 years back there was a boom in Media. The media person has a great status and is respected in society. Now, because of digitisation, Digital Marketing agencies are having more value and revenue generations.
With the spread of Social Media, Many talented people have chosen to earn online by doing freelance work. Freelancing is a great money-making job for real talent. There are many advertising-related jobs available in the market with a startup boom.
1. Jobs in Ad Agency
To become the best Advertising expert you can join ad agencies. An advertising agency is a team of experts appointed by clients to plan, produce and place advertising campaigns in the media. You get a chance to design ad campaigns for clients.
Ad Agency is actually the birth place of any advertisement. There are many advertising jobs in the agency houses.
(A) Account Executive | Account Manager
It is a key career option in an advertising agency. Account Executive is a link between a client and his staff. He is briefed by the marketing and sales or advertising department of the client. He reaches out to different clients for seeking new business.
With experience and performance, the executive is being promoted to the Manager post.
(B) Copywriter
Copywriters are mainly writing the ad copy for any kind of advertisement. Copywriters are the wordsmith who does the wording of an advertisement.
The creation of successful copies for different clients establishes them in this field. This includes headlines, slogans, body copy and straplines. To avoid any silly mistakes in writing, you can use the free tool Grammarly for perfect grammatical writing.
As per the need in future, one can upgrade to the Grammarly services. Click here for Free Grammarly – Download
(C) Visualiser | Graphic Designer
These are artists(graphic designers) who put on paper what the copywriter has thought out. They design the ad. With the great evolution in technology, this creative work has now become an easy process. There are many Graphic designing software tools available mostly with free versions. The most effective software are Canva, Crello, Adobe Photoshop, Adobe InDesign, and After effects. A candidate who is good at fine art/commercial art can find this a good career option.
Canva is the most user-friendly and high performing tool. CLICK HERE and start designing your creativity.
(D) Creative Director
He coordinates the copywriting and designing. They are responsible for developing the visual elements of advertising campaigns. They are working closely with the copywriter and the graphic designer. This helps with inventive and striking advertising campaigns that fit the client’s brief.
Creative directors develop advertising campaigns for clients in a creative manner. He must have enough knowledge of some tools like Canva, Photoshop and Illustrator.
(E) Media Planner & Media Buyer
The media Planner has to allocate the advertising budget among the media. The Media Buyer has to select appropriate media. He decides about the frequency, size and position of an advertisement. He decides on its publication date as well.
In small & Mid-sized ad agency, the media planner and buyer is the same person.
(F) Market Research Analyst
The Market research analyst’s job is to research the market conditions, analyse marketing and sales trends, and gather information about competitors. The Market research analyst has to find out which products people want and who will buy them for what price.
The analyst has to measure the success of previous marketing campaigns. The studied information by him is used to help the company market its products, enabling them to make commercials, advertising brochures and sales plans.
(G) Social Media Manager
As a social media manager, your job will be in a task to increase brand awareness and manage the company’s social media channels, including Twitter, Linkedin, Youtube, Instagram and Facebook. Social Media Manager develops the campaigns to fit with their company’s brand.
As a Social Media Manager, You will develop a social media strategy and set goals, create and schedule engaging social media content and monitor your channels’ performance using tools like Google Analytics.
Social media platforms are constantly changing. To work as a social media manager, you’ll need to be able to adapt quickly to change, staying on top of trends. You must be organised, creative and have excellent written communication skills.
To be on Social Media, knowledge of digital marketing is the most important thing. To practice, digital marketing one has to have a website. There are affordable Hosting providers for beginners.
There are basic modules of digital marketing.SEO, SMM, PPC, and GOOGLE ADVERTISING are the most important. A Social Media expert must have good knowledge of Digital Marketing.
2. Jobs in Media
Media houses are mainly running their businesses through Advertisements. It takes lots of effort for displaying quality content to the public. These media houses are mainly dependent on the business from sponsorship and advertisements.
Newspaper, TV, Radio, Internet is all the media. Every media company has its own readership, listenership, viewers, and followers data with them. For example, To understand the reach of a particular newspaper in a particular location, the newspaper has the proof of their readers count in ABC certificates.
There is a separate advertisement department in every media house where you can apply for your advertisement job. There are no different job profiles as in ad agencies for advertisement jobs. The graduate joins as an executive and performs the marketing task. There are good promotions in media in terms of posts and salary hikes according to the yearly performance.
The main job of a person in the advertising department is to generate revenue for their product through advertisements. This person has to go on the field daily for meetings with the advertiser and the ad agencies. They are mainly maintaining the rapport with their business people and spreading the goodwill of the media house.
Let’s see what the person is exactly trying to sell in every media.
- Print media – Space selling of newspaper/magazines.
- Television media – Time slot of tv programs.
- Radio – Time slot of Radio programs.
- Internet – Space selling on the websites/portals.
3. Jobs in Ancillary Services
There are helping hand jobs for advertisements. These are needed to produce/create advertisements. A whole range of services like studio service, photography service, printing service etc falls into this category. Mainly the Photographers,Art studio owners have a great scope in advertising.Ancillary services now include models and those who provide these models Modelling agencies.
(A) Advertising Photographer
As a photographer, You will be taking eye-catching pictures of products or services featured in advertisements. These photographs should be very high quality and draw the customer’s attention to the advertisement, making them want to buy the product on offer.
There is a professional photographer in my knowledge, we can have a look at his website – https://dizinleaf.com/services/
You have to meet and understand the client to match their vision before the shoot. You need to understand what style of photograph the client is looking for and the message the advertisement is hoping to convey to consumers.
For many advertising photographers, a photography degree will be of great value here.
(B) Studio Owner
You can create a small studio to provide many services like Voice overs, Jingle singing, Music Compositions, Editing etc.
4. Jobs as Freelancer
These are the professionals who work independently and have a successful track record. Freelancers are self-employed people who work on there on with client requirements. These are not salaried people. They get paid after the completion of the specific project.
Freelancing is a self-employment job where the client pays for completing their projects.
There are some trustworthy freelancing websites like freelancer. com, Fiverr, Upwork etc. Freelancers in advertising are copywriters, jingle singers, radio announcers, artists, visualizers, technical writers etc.
Start your Freelancing Career with Fiverr – CLICK HERE
5. Jobs as Advertiser
All major advertisers maintain an advertising department under an “Advertising Manager”. The Manager interacts with the agencies and media. The Manager takes part in campaign planning and media planning and gives necessary briefings to the account executive of the advertising agency.
All major advertisers maintain an advertising department under an “Advertising Manager”. The Manager interacts with the agencies and media. The Manager takes part in campaign planning and media planning and gives necessary briefings to the account executive of the advertising agency.