Advertisement plays an important role in any Business
“Doing business without advertising is like winking at a girl in the dark; you know what you are doing, but nobody else does.”
Advertisement plays a very important role in any business. The business world is competitive, and advertising is used to introduce a business, build a brand and position a company, product or service against the competition. Advertising delivers strategic messaging and elevates awareness within the given market.
Advertising is the best mass communication channel, it is the perfect way to reach the masses. Advertisement meant merely to announce or to inform. Advertising is like engraving your company’s image into the customers’ minds so that they can remember it for a lifetime.
Advertising plays a very important role in today’s age of competition. Advertising is one thing that has become a necessity for everybody in today’s day to day life, be it the producer, the traders, or the customer. The purpose of advertising is to inform the consumers about their product and convince customers that a company’s services or products are the best, enhance the image of the company, point out and create a need for products or services, draw customers to the business, and to hold existing customers. Advertising is a very important part. Let’s have a look at how and where advertising is important:
1. Advertising is important for the customer
- Customers are the people who buy the product only after they are made aware of the products available in the market.
- If the product is not advertised, no customer will come to know what products are available and will not buy the product even if the product was for their benefit.
- Advertising helps people find the best products for themselves, their kids, and their family.
- Advertising helps the customer to compare between the products and choose the perfect one as per the need.
2. Advertising is important for the seller and companies producing the products
- Advertising helps increase sales
- Advertising helps the companies to know their competitors and plan accordingly to meet up the level of competition.
- Advertising helps create goodwill for the company and gains customer loyalty.
- The demand for the product keeps on coming with the help of advertising and demand and supply becomes a never-ending process.
3. Advertising is important for society
- Advertising helps educate people.
- There are some social issues also which advertising deals with like child labour, liquor consumption, girl child killing, smoking, family planning education, etc. thus, advertising plays a very important role for the society.
Sales promotions and Brand loyalty
Sales promotions are another way to advertise. Sales promotions are double purposed because they are used to gather information about what type of customers one draws in and where they are and to jump-start sales. Sales promotions include things like contests and games, sweepstakes, product giveaways, samples coupons, loyalty programs, and discounts. The ultimate goal of sales promotions is to stimulate potential customers to action
Why you should advertise your Business?
Advertise for your start-up or for the company you’re working for. Advertising has grown to be an essential aspect of every business. However, advertising has more benefits than you think. It helps you to achieve your organisational goals.
- Awareness
Informing your target audience that you exist is most important. Let’s say, for example, you have created a very useful product but nobody is aware of it, then you will lose your sales and it will be a waste of your capital amount and hard work to create that product.
- Reaching Out to a Large Audience
Be it through the internet, print, broadcast, or outdoor media, those advertisements that you have seen are efforts made by companies to increase their brand awareness and also entice consumers to purchase their goods and services.
As advertising enables businesses to reach out to a large amount of audience, more consumers are able to discover the products and services that your company offers while understanding its key features of it within a few minutes or even seconds.
Everyone should know that a consumer’s wants and needs are constantly changing, advertising about one’s business raises the awareness of their brand and may even uncover a potential audience group one day.
- Penetrate into New Markets
Last but not least, as a startup or new business, one can only rely on advertising to drive awareness and reach out to their target audience. Not only is it a life-saver for many new businesses; advertising also helps businesses that have been running for years to reach out to a new market segment that they haven’t been able to penetrate.
For example, your customer wants to look for home decor ideas with no intention to buy anything yet. The main purpose of advertising during this stage is not to make a sale but rather to raise awareness about the products that you are able to provide to satisfy their needs.
- Differentiation from Competitors
In this day and age, consumers are exposed to many options when it comes to decision making and the content of a business’s advertisements may or may not be the deciding factor of the consumer when they are at the ‘Evaluation of Alternatives’ stage of the consumer decision-making process which was first introduced by John Dewey in 1910.
- Content Distribution
When you are thinking of launching a new product, an upcoming promotion, or raising awareness about the products or services that your company has to offer to the end-user, have you ever thought about advertising?
Advertising not only is the fastest way to accurately convey the information of a product to a customer, but it also enables your company to have control over the modes of distribution which is categorised into three broad categories — Paid, Owned, and Earned media. It is also the only medium that a business has complete control over when they want to get their message across at the right time.
Since advertising allows one to gain control over the modes of distribution, it would be easier for the brand guidelines of the company to be incorporated into the design of the advertisement.
Classification of Advertising
There are many platforms to advertise your business. You can choose the correct channel to get your audience as per your ad budget and requirements.These different mediums help you to increase the awareness and sales of the product and services. In the competitive year 2022, advertising has become an essential part of any business. Therefore, companies allot a huge part of their revenues to the advertising budget. Advertising also serves to build a brand of the product/service which goes a long way to make effective sales.
There are several modes of advertising – Offline and Online
A. OFFLINE ADVERTISING
- Print Advertising- Print media has been used for advertising for a very long. The newspapers and magazines are quite popular modes of advertising for different companies all over the world. You can book a space in any newspaper or magazine as per your requirements. The card rates differ with the ad positions like the front page, inside page, back page, cover page, jacket ad etc. Also, the rates are in per sq. cm, so as per the size the costings are applicable for any ad. Book your Print advertisement at the best possible discounted rates.
- Radio Advertising-The radio jingles are quite popular in sections of society and help to sell the products. Book your Radio advertisement at the best possible discounted rates.
- Television Advertising-The ads on television have a large audience and are very popular. The cost of the advertisement depends on the length of the ad and the time at which the ad would be appearing. For example, prime time ads would be more costly than regular ones.
- Outdoor Advertising- Outdoor advertising makes use of different tools to gain customers’ attention. The billboards, kiosks, events and tradeshows are an effective way to convey the message of the company. The billboards are present all around the city but the content should be such that it attracts the attention of the customer. The kiosks are an easy outlet for the products and serve as information outlets for the people too. Organizing events such as trade fairs and exhibitions for the promotion of the product or service also in a way advertises the product.
- Covert Advertising- This is a unique way of advertising in which the product or the message is subtly included in a Movie or TV serial. There is no actual ad, just the mention of the product in the movie.
B. ONLINE ADVERTISING [Book Now]
- Google Advertising-It is a platform developed by Google, where advertisers bid to display their ads to web users. Google is where people search for what to do, where to go and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.
- Youtube Advertising-You only pay when someone chooses to watch at least 30 seconds or clicks on your ad. Engage with your most valuable audiences on the world’s largest video platform. Reach the Right Customers. No Budget Minimums. Be Seen On YouTube.
- Facebook Advertising–Facebook ads are paid messages from businesses that are written in their voice and help reach the people who matter most to them. This is one of the most effective tools out there to grow your business, create loyal customers, and generate leads and sales.
- Instagram Advertising-Instagram ads are posts for which businesses can pay to serve Instagram users. It is a method of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience.